The world has changed. It’s faster paced, and we’re
bombarded with more information than ever before. In order for news
organizations to succeed, they must adapt to the quickly evolving world
of social media, and find new ways to plan and organize their content.
News productions must also leverage new platforms, no
longer is it acceptable to simply broadcast over the air. To reach the
broadest audience, you need to produce content for all mediums,
including broadcast, the Web, and social media in order to be
successful. You need to engage your audience in a way that was never
possible until now.
You need a modern newsroom system designed to solve these challenges. Inception is that platform.
Whether you are looking for a first time editorial
management system, or you are looking for a modern replacement of an
existing system, Inception is designed to make your team more
productive, more connected, and reach your entire audience.
Organize, plan, and script your game day or live event
in a real-time collaborative interface with rich customization for your
production lineup. Inception Live provides advanced timing capabilities
and an optional workflow to interface with the Streamline asset
management system for asset scheduling and delivery in pre-production.
Finally, leverage all of the power of Inception Social built right into
the Live interface, including social media publishing, discovery, and
curation to bring social media content into your production.
Putting the power of social media at your fingertips.
Leverage social media to reach your audience through Inception Social’s
publishing engine and bring social media into live production through
its rich searching capabilities. Engage your audience through Twitter
polling, and bring social media to the screen via an integrated graphics
The Inception system now offers a new Enterprise
Edition. Using clustering and scaling database technology, this edition
is designed to support over 1000 concurrent users in a truly fault
tolerant, enterprise class environment. With full support for no single
point of failure redundancy, the Inception Enterprise Edition provides
node-based job delegation and automatic failover in case of hardware
failure. This edition is also designed to fully support virtualization
technologies and be spanned across both physical and virtual
environments as desired.
Other recent Inception enhancements include a
completely redesigned WordPress plug-in that integrates more of the
native functionality, an API that permits users to create custom
connections to a CMS, social platform, or other internal system, search
options and filters specific to looking for photos or video content to
use on-air, and localization of the language in the user interface
including buttons and column names.